During a recession, sometimes we become less busy. There is not as much work and we find ourselves more and more sitting at our desk without an immediate task. What shall we do?
1. Update web site or marketing materials. Take a good look at what your clients see the most. Does your product or service really reflect and solve the pain your clients feel now?
2. Send your newsletter often. Marketing takes on an even more important role during tough times. You need to stay in front of the clients and be there when they are ready to buy.
3. Take a client to lunch. You need to keep your clients close. Show continued value. How else can you help their business?
4. Take a prospect to lunch. The number one way to “bond’ with a prospect is still food. As they say, “don’t have lunch alone”. Prospect every day.
5. Take a peer to lunch and pay! Find a peer and take them to lunch. You never know where you next lead will come from and it will make a difference in their day.
What do you do?
