This guest post is by Kelly Reed.
One of the most crucial aspects of internet marketing is how it has leveled the playing field for solopreneurs and small businesses. Gone are the days businesses and freelancers required a million-dollar marketing budget to stay ahead of their competitors. If you are a blogger, there are affordable and user-friendly marketing tools to help you market your brand and engage your readers. Marketing tools come in various forms, from automated social media campaigns, email marketing campaigns, and more. In this article, we will discuss four useful marketing tools for bloggers.
1. HubSpot
HubSpot is a cloud-based platform that can help you bring all your marketing channels together. If you are running numerous marketing campaigns, it can be difficult to know what is working for you and where you need to improve. HubSpot helps to bring them together, making them easier to manage and monitor. Another reason why bloggers will love this tool is its preset templates. That means you don’t have to build your blog from scratch every time. When you are blogging for a specific client, your template is pre-designed, including your body text, headings and subheadings font, and link color. Other benefits of HubSpot include:
- Integrated stock images
- Rich text editor
- Ability to insert and edit images
- It has both a preview tool and publication customization
- Social sharing integration
- A variety of landing pages templates
2. Google analytics
Google Analytics is a free tool offered by Google that helps businesses to track and analyze customer data. It offers precious insights into your site visitors and how they engage with it. Google Analytics is arguably the best analytics tool; it is simple to use, highly customizable, and very powerful. Some of the data points provided by Google Analytics include:
- Where your site visitors are coming from
- The number of visitors to your website by day, week or month, or any period that you choose
- The keywords people are using to find your website
- The interests and demographics of your site visitors
- The amount of time a visitor spends on your website and the pages they visit
3. Mailchimp
This is an award-winning marketing tool that allows you to manage and talk to your readers effectively. Mailchimp helps to automate your emails, helping to simplify your email marketing campaign. Its key features include:
- Email templates
- It’s free for small businesses
- Website traffic tracking
- Widespread software integrations
- Drip campaign design
4. Hootsuite
Having a social media presence is an important part of your digital marketing efforts. However, it can take up a lot of your time, even if you are using it solely for marketing purposes. Fortunately, there are excellent tools like Hootsuite that can help you maximize your efforts. It offers you a central management platform and allows you to schedule posts in advance. Its centralized analytics provides insights to help you see which social media campaigns are working and where you need to improve. You can also identify influencers for your blogs and key hashtags, helping to extend your reach and simplify social media management.
These are a few of the best marketing tools for bloggers. From SEO research to lead capture and analytics, these marketing tools can help you build a fully integrated and successful marketing strategy.
Kelly Reed began writing as a professional on her personal blog and then discovered her true calling, which is writing about technology, News, Home Improvement, Business and in general. She is a technical writer, author and blogger since 2010
