I like the new DHL ads. They simple say, “Yellow, It’s the New Brown”. Talk about borrowing on someone elses brand equity!
The New Brown
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About the Author: Barry
Barry Moltz has founded and run small businesses with a great deal of success and failure for more than 25 years. He is a small business expert that helps companies get unstuck. Barry is a bestselling author, in-demand keynote speaker, and dynamic radio talk show host.