This article is contributed by Jason Dirkham
If you run a copywriting business online, then one of the main ways to be successful is to know how to market yourself effectively, and if you’re not able to do this then it’s going to be a real challenge to make a career as a copywriter and be able to make an income for yourself, so in this post we’re going to share with you some of the best ways to market your copywriting services to potential clients so that you can enjoy profitable business that provides you with the freedom and flexibility that you really want, and that was one of the main reasons for starting a business in the first place.
Social Media:
No matter what your online business is – in fact even an offline business should be using the power of social media to market nowadays since it’s truly the most affordable and effective ways to get yourself out there to a new audience and even to reach and develop better relationships with those who are already in your audience.
The great thing about social media is that there are so many options available when it comes to using it for business, and even if you don’t want to pay for advertising, you don’t have to, so although it may take slightly longer to build an audience organically, it’s definitely possible.
Blogging:
If you’re a copywriter, then not having a blog to share your knowledge and tips with potential and existing clients is basically like leaving money on the table and this is simply one of the best ways to market yourself online nowadays. Not only does blogging not cost you anything, but if you do it consistently and are sharing high value content then you’re going to boost your rankings organically on Google which is great for SEO and allows clients to find you without you having to do the chasing. If you really want to boost your SEO powers online through your blogging, then working with an SEO agency can really help you since understanding the complex nature of SEO is not something that most business owners are able or willing to put the time into understanding.
Networking:
Many people like to claim that networking – at least in-person networking is dead, but it’s simply not the case. Not even close to being the case, in fact, and this can be one of the most powerful ways to grow your business and get the word out about your services. Not only can networking be useful to those who are looking for new clients, but it’s also a great way to network with potential joint venture partners and people you can collaborate with on your business to refer clients to each other, for example. It’s also a really great way to practice building your sales pitches in an authentic way where you’re focusing on the relationship.
Webinars:
Webinars are truly one of the best ways to market your business and also be able to make sales directly, so if you’re launching a new product or service for your copywriting business, then you really need to using webinars as a means to market and promote these.
The best things about webinars is that they can be used in a way that allows you to automate and scale your sales process because you can automate the webinars themselves and can also have so many people on your webinar at one time that it’s easy to sell something one time to lots of people instead of having to have individual meetings with each lead, so it’s a great way to save yourself some time, which is crucial in business.
The other great thing about webinars is that they help you position yourself as someone who knows what they’re talking about on a certain subject matter, so if you’re looking to be able to show your exerptise around things like copywriting and marketing in general then being able to put on a good webinar presentation is going to really enable you to do this effectively.
Whilst we know that marketing isn’t always the easiest thing to get your head around – especially online marketing these days with so much conflicting information and strategies being promoted as the next big thing, marketing really isn’t so complicated as long as you stay focused and have a plan, so we hope that this post has helped you see that there are plenty of options out there for you to choose from depending on what works for your business and that you don’t have to be all over the place, but simply pick the things that work for you and implement those.
Direct Mail:
In an age where everyone is used to sending an instantaneous email, it seems like the art of sending a letter has almost been forgotten, so if you really want an offline marketing strategy that will help you stand out, then direct mail is the one to go with. Of course it’s going to take a good bit more effort than sending emails will, but you’re going to stand out a lot more and this will get you great results when it comes to getting clients for your business. Clients will be more inclined to pay attention to you because they see the effort that it takes to send physical mail to each prospect over just sending an email, and you’re also going to stand out because basically everyone else will be sending emails to them and not making the effort to send a real letter.
Cold Outreach:
Come outreach has a bit of a bad reputation because it’s considered to only be cold calling tactics used by telemarketing people, but in reality any tactic can be done really well or really bad, and cold outreach is a perfect example of that. If you’re just phoning random people and pestering them to buy from you when you have no idea if they even have a problem that you can solve, then you’re going to find cold outreach very tedious and you’ll see low results. However if you take your time to do real research and identify people who you can help and then reach out to them in a non sleazy and strategic way, then you’ll definitely see better results, and the good thing about cold outreach is that it takes basically no money, so it’s great for those just starting out in business and trying to get their first clients.
Live Events:
Live events are one of the best ways to connect with a new audience for your business, even if you run an online business, because live events can basically be done for any kind of business there is, whether it’s a product or service, or even something like an app you’ll be offering to people – there’s nothing better than a live event for making high ticket sales en masse and really connecting with people who may or may not already know about your business, but who just need that push to make a decision.
This article is contributed by Jason Dirkham
