I was quoted in the Chicago Tribune today, taking about Piggybacking about a product for Uggs boots:
“Piggybacking on an existing hit is a great way to break into retail and gain distribution quickly, which otherwise can be expensive and time consuming, experts said.
“They are adding on to a market that is already there,” said Barry Moltz, an entrepreneur and author of the business book “Bounce!” due out in January.
“A lot of retailers will want [the Boot Bop pins] if they sell Uggs,” because they will likely bring higher sales, he said.”
