A worldwide survey completed by ZenDesk has determined the top 10 countries with the best customer service.
Where is the United States on this list?
Well, it isn’t. The United State ranks in at #15 with 82% overall customer satisfaction.
One would think that a country with a 15 trillion dollar economy and the biggest, most powerful companies in the world–who undoubtedly have big marketing budgets–would provide the best customer service. The ZenDesk report shows this is not the case. New Zealand claims the number one spot with an overall customer satisfaction rate of 92%. Rounding out the top five are Canada, Norway, Australia, and Denmark.
The survey brings to light an important fact: a lot of companies stink at providing customer service.
Customer service can make or break a company. Take a look:
– By 2020, customer experience will overtake price and product as key brand differentiators
– 86% of buyers are willing to pay more for a better customer experience
– 70% of buying experiences are based on how customers feel they’re treated
A company’s customer service strategy is arguably the most critical tenet of their business.
Here are 4 tips for providing consistently excellent customer service:
1. Put service before profits. Or at least give them equal weight. Shift priorities and allocate more resources to improving customer service. The investment is worth it.
2. Don’t take customers for granted. If a business doesn’t listen to its customers, a competitor will.
3. Value customer suggestions. Respond to customer inquiries via phone, email, chat, or social media. They are telling you what they need and want. Listen.
4. Don’t settle for mediocre. Commit to continuously improving the way customers are treated.
What are you doing to improve your customer service right now?
The statistics in this article as well as additional data on customer satisfaction can be found on Finance Online at http://crm.financesonline.com/countries-with-best-customer-service-how-crms-improve-client-satisfaction/.
