A small business may have the good fortunate to have a customer post glowing praise on their website or Facebook page. This is an opportunity that can’t be missed. What can they do besides “Like” or retweet the comment? Can they respond in an equally special way to reinforce the customer’s loyalty?
Nextiva, an innovative VOIP company does it with a short personal video that makes a connection directly with the customer. It is simple, easy and very effective! Creating a personal connection with the customer is critical since people do business with other people they know like and trust.
