As the Chicago Cubs aquired Nomar Garciaparra last week from the Boston Red Sox, I realized I have always been fascinated by names. What is in a name? I wrote an article awhile back on the importance or lack of importance of a company name. As I suggest in the article:
I suggest that you keep the naming of your company simple. Don’t use your last name in your company unless you want the business to be about you as the brand. It is much harder to extract yourself from it or sell your company if it bears your name. Keep it easy to spell, remember and recognize. Don’t spend a lot of money finding a name. Finally, remember that you will find customers and keep them not because you have a memorable name. Customers will buy from you when you have products or services that solve their problems. They will continue to buy from you when you provide excellent customer service. Above everything else, these two things will make them remember your company name
.
On the other hand, I also just finished all of Dan Brown’s books, the author of The DaVinci Code. He has written 3 books before this success and now his previous books are available in paperback. I wondered if he had found better titles for his previous works, if he could have hit the big time earlier. The book that was a prequel to The DaVinci Code was called Angels and Demons. It’s just like the The DaVinci Code except it is set in Italy. If Dan Brown had called this prequel, The Michelangelo, would it have helped?
