Let’s face it. When you survey people they lie to you. Popular Science this month states that 90% of those survey would buy a flying car if it was available. Sure. Two things are unrealistic about this. They never ask the next question like; what if the flying car cost $400,000 would you buy it? Alot less than 90% would say yes.

Consumer surveys are unreliable. Most people will say they will buy your product when you ask them. They want to be nice and hopeful… but when it comes down to it, less do. People vote with their wallet not their opinion.