It’s not too late to drive sales and hit your holiday goals this season. Use Twitter advertising –a simple and powerful tool that can help you gain exposure, drive website traffic, and capture sales leads.
Here’s the basic process of advertising on Twitter in five easy steps:
1. Determine the goal of your campaign. Do you want to gain followers? Capture email addresses? Drive app downloads?
Twitter allows you to choose from the following campaigns:
– Grow your community on Twitter by gaining followers
– Send people to your website to purchase or sign up for something
– Reach more people and drive conversation with your Tweets
– Get people to install your mobile app
– Collect emails from people who express interest in your business
2. Name your campaign.
3. Create your ad. Twitter offers templates for your ad that are optimized for what you are trying to do. Add text, your image, and choose call to action – “Learn more” or “Shop now” for example
4. Target your audience. Twitter allows you to target based on:
– Keywords
– Television
– Interests and followers
– Tailored audiences
5. Set a budget. Determine a total budget, a daily maximum, and the minimum amount you are willing to pay per desired action.
When setting a budget, note that you will only pay for the actions that align with your campaign objectives (step 1). If your goal is to send people to your website, you will only be charged for the number of clicks to the website. This pricing structure is a great way to ensure you get the most out of your marketing budget.
Ready to hit your holiday goals?
Twitter ads are a simple way to drive those final holiday season sales and take your business to the next level in 2015.
