This post is sponsored by Staples Copy & Print which now offers new, low prices on key services, including business cards, banners, engineer prints and more, so small businesses can make more happen. For more information, visit: http://www.staples.com/copyandprint
It seems that for the small business, the entire world of marketing has gone digital. But while this does have its advantages, printed cards, posters and signs are still very effective in attracting and retaining customers in the parts of the physical business world that remain analog.
City Soles is a Chicago retail and online design firm which features unique artesian footwear 
for both men and women from across the world. All their shoes come with a “Compliment Guarantee”. On their website , they state “We guarantee that you will receive compliments on your beautiful new shoes because we believe that we offer such interesting and unique footwear.” Scott Starbuck, founder and CEO, confidently encourages customers that if people don’t rave about their new shoes, bring them back for a full refund!
Scott recently used Staples Copy & Print to reinforce their brand statements. He printed “Compliment Guarantee” cards to put inside each box of shoes sold online or in their store. Scott wants to show that he aggressively stands by this guarantee. His company also places in each box a personalized thank you card and a questionnaire so they can create a dialogue with customers in an effort to get them buy again. Scott wants to ensure the fit and satisfaction of each person that buys from City Soles.
In his retail store, Scott used Staples Copy and Print service to place signs in his front window showing cool images of 
his artisan footwear and well as his other branding message: “If You Are Going to Kick Ass, You Need Kick Ass Shoes”. City Soles is located in a the trendy Bucktown shopping area and Scott needs prospective customers to see what his store is about even if they are walking across the street or driving by on Milwaukee Avenue. He expects a bump in sales from these marketing efforts as they approach the holiday season.
Additionally, Scott is looking at incorporating a retail light box featuring striking visuals of his unique footwear to further enhance the storefront’s appeal.
Isn’t it time that you added to your digital marketing effort by using print? Many customers are still looking for a unique experience in the analog world.
