You put a lot of effort into content for your company web site and now one comes. No one ever comments. Why? Because it’s boring.
1. You write like a robot. Find your voice and make it fun whatever that is. Take a risk and point of view. Pick a side that reflects your brand.
2. You write about topics that no one can relate. Make it current. Write about what people are talking about. This will place higher in search results.
3. You are always selling. Your blog is not for selling. People now turn that off. It is for educating the customer. Keep it that way.
4. You are anti-social. Push the blog topic out through social media and get people talking about it.
How to you make your blog more fun and interesting to read?
