Business Insanity Talk Radio celebrates its 300th episode!
Topics include how to build habit forming products, how to correctly approach public relations, and lessons learned from 3 successful entrepreneurs.
Nir Eyal writes, consults, and teaches about the intersection of psychology, technology, and business. He is the author of the bestselling book Hooked: How to Build Habit Forming Products. Nir shares practical steps for how businesses can master the psychology of habit to create a successful product.
Scott Jordan is the CEO of Travelwear company SCOTTeVEST. He appeared on Season 3 of Shark Tank and has since gone on to buidling his company into a tech apparel powerhouse. He is also the author of the new book Pocket Man. Scott discusses how he has been able to build a business with sustainable growth.
Jennefer Witter is a 30+ year PR veteran. She is the the CEO and founder of The Boreland Group Inc, a boutique public relations agency headquartered in NYC. Jennefer discusses how small businesses should approach the Public Relations process.
Glen Stansberry is the co-founder of a manly website called Gentlemint, a social network centered around things men are interested in – bacon, libations, facial hair, cars and more. Glen discusses the site, it’s marketing strategy, and the importance of empowering “super members”.
Jeremy Smith, after amassing $3,500 in parking tickets, founded SpotHero, an app that prevents the headaches and tickets that often come with trying to park in the city. Jeremy talks about SpotHero’s business model and how they have been able to find success in Chicago.
Sponsored by Sage and Nextiva.
