Welcome to show #316. In today’s program, we discuss how you can bring a subscription-based model, where every month customers automatically renew or reorder, into your business. Next, we are going to show you 5 things you can do to stop being busy and start being productive. Also, with Obamacare becoming a reality, we are going to talk about what your small business needs to know. Finally, learn the biggest lie small business owners tell themselves about sales and marketing and what to do about it.
Listen and enjoy:
1:20 – Segment 1: John Warrillow is the creator of The Value Builder System™. He is also the author of The Automatic Customer: Creating a Subscription Business in Any Industry.
2:45 – Selling a onetime product or service is like a one night stand whereas selling a subscription is like a marriage.
4:20 – Any business can create subscription-based revenue.
6:58 – Examples of successful subscription based companies and what you can learn from them.
9:19 – The biggest mistakes small business owners make when moving to a subscription-based model.
14:30 – Segment 2: Kory Kogon is FranklinCovey’s Global Practice Leader for Productivity. She is a co-authors of The 5 Choices to Extraordinary Productivity.
15:45 – Why are small business owners so busy, but not necessarily productive?
16:58 – The truth about multitasking.
18:07 – This choice will make the biggest impact on your small business: Act on the important, don’t react to the urgent.
21:04 – Schedule the big rocks, don’t sort the gravel.
30:30 – Segment 3: Louis Balbirer is Director of Tax Services at Kaufman Rossin. Louis has over 20 years of experience providing various tax and accounting services to his clients.
31:12 – What small business owners need to know about Obamacare and how it will affect their business.
33:28 – Tax credits under Obamacare for small business.
34:29 – Louis’s opinion on how Obamacare is affecting small businesses.
34:50 – Three people small businesses need to talk to regarding the Affordable Care Act.
39:55 – Segment 4: How to get Unstuck
41:00 – Do any of these things sound familiar? If so, you may be stuck.
42:01 – How you can start getting unstuck today.
45:59 – Special offer code.
49:00 Segment 5: Michelle Pippin is the founder of Women Who WOW, one of the fastest growing business development organizations for women
49:55 The lie that is holding so many business owners back.
50:23 Why business owners are so frustrated with advertising results and what they can do about it.
51:13 Start with an indoctrination sequence to nurture prospects into becoming your customers.
Sponsored by Sage and Nextiva.
