On episode 329 of Business Insanity Talk Radio, we first help you answer the question “what is my calling?” so that you can make the most of your business and your life. Are you still mystified by Google+? One of the world’s leading experts shares how small businesses can take advantage of it. Next, we discuss how software can make keeping your sales reps accountable and closing sales easier. We then talk about company culture. We all know we have one, but how do we shape it? Finally, we talk about the rise of the EMV chip in credit cards and what it means for your small business.
Listen and enjoy:
Segment 1: Jeff Goins is the author of four books including his most recent best-seller The Art of Work: A Proven Path to Discovering What You Were Meant to Do.
1:40 – “Calling” is somewhat of a buzzword in our culture today. What does this word mean?
2:58 – Does everyone have a calling?
4:38 – Jeff says that to find your calling, you have to “listen to your life.” How do we do that?
6:32 – How do you link the idea of happiness to this pursuit of finding your life’s work?
9:05 – Apprenticeship is a key part of finding your purpose. Isn’t that kind of old-fashioned?
Segment 2: Martin Shervington is a consultant, speaker, trainer and coach on all things Google+. As the community manager for both Plus Your Life and Plus Your Business!, his role is to support individuals and new businesses to use Google+.
15:10 – Why is Google+ so important for small businesses? What can it do?
17:20 – What is a Google+ circle?
18:25 – Each social media platform has their distinct posting style. What is the posting style of Google+?
19:25 – How do you become a Google+ authority?
21:10 – What can Google+ do for you that Facebook and Twitter can’t?
21:40 – What role does a community play in the success of small businesses?
Segment 3: Raj Gossain drives Product and User Experience strategy and execution at ClearSlide. Prior to joining ClearSlide, Raj was VP & GM for new cloud & mobile collaboration apps at Cisco Systems where he ran the Project Squared team.
31:18 – How can software make sales easier for businesses?
32:26 – What can small business owners do to keep their sales reps accountable?
34:41 – How can software help sales reps engage better with customers?
35:50 – Where can small business owners get more information about tools that can accomplish this?
Segment 4: Stan Slap is the NY Times, Wall Street Journal, and USA Today bestselling author off Bury My Heart at Conference Room B. His new book is called Under the Hood.
40:36 – Why don’t small businesses understand culture and how to shape it?
41:38 – Whose responsibility is company culture?
42:20 – Stan explains how your culture will give you what you want if you give it what it wants.
43:35 – Why the single biggest risk to gaining an employee’s trust is to declare company values.
44:30 – How do you tell the difference between a strategy and a value?
45:40 – How do you keep feeding energy to the company culture?
Segment 5: Kevin Mullins is senior vice president of electronic services for IBC Bank where he directs the operational oversight of products and services including online banking, mobile banking, card services, ACH and corporate treasury management and merchant services.
49:33 – What is an EMV chip card and how will it affect businesses in the United States?
50:14 – What do businesses need to do to prepare? By when?
50:57 – How are EMV chip cards safer than regular cards?
52:00 – Where can retailers go to learn more about the new point of sale devices?
