On episode 331 of Business Insanity Talk Radio, we discuss what a small business can do to get farther up on the trust index with their customers in an environment where trust of companies is at an all-time low. Next, we have lessons from a hostage negotiator who will show you how to communicate with absolutely anyone. How do you turn around a dying brand? It’s not easy, but our guest will show you how it can be done. Finally, are you a rule breaker? We honor one of them on this episode!
Listen and enjoy:
Segment 1: Dale Partridge is a social entrepreneur and founder of Sevenly.org and StartupCamp.com. Described as “a mind who feels the trends before market,” Partridge teaches leaders and organizations how to position their brand, love their people, and develop profitable corporate social responsibility programs.
1:30 – The world is homesick for a version of capitalism we can trust. Dale discusses why generosity must be built in, not tacked on.
3:17 – Business savvy is easy. Moral dedication is hard. Dale discusses what makes leaders great.
6:04 – Character and transparency are more important than success. What caused this change?
8:01 – Who are some business leaders who are leading with the “people over profit” mindset?
9:23 – Dale’s advice for small business owners who are trying to balance people and profit.
Segment 2: Mark Goulston helps companies and CEO’s create a “gotta have it” response from customers and clients to their services and products. He honed his skills as a clinical psychiatrist, UCLA professor and FBI hostage negotiation trainer, and he is the author of six books, including “Just Listen: Discover the Secret to Getting Through to Absolutely Anyone”, which is the top book on listening in the world. His next book, due out in October is “Talking to Crazy: How to Deal with the Irrational and Impossible People in Your Life”.
15:32 – How Mark transitioned from being a clinical psychiatrist to a hostage negotiation trainer to a coach and consultant executives and companies.
16:21 – Mark explains why you should never expect crazy, irrational people to not be that way.
17:05 – What all impossible people have in common.
18:30 – What’s the first step in dealing with impossible people?
19:46 – Mark’s three steps to getting your message through to impossible people.
22:41 – Why you should always look in people’s left eye.
23:00 – Can all of these tactics actually change your relationship with impossible people?
Segment 3: Amanda Brinkman is the Chief Brand and Communications Officer at Deluxe working to turn around a 100 year old brand. She has created a unique career with amazing experience, having worked on both the agency and client side.
31:10 – How Deluxe’s brand has evolved over one hundred years.
32:24 – How can Deluxe help small businesses with branding, positioning, and marketing?
34:50 – What is the Small Business Revolution?
35:35 – The Shark Tank star that joined the revolution and how you can get involved.
Segment 4: How to Get Unstuck
41:00 – Do any of these sound familiar? If so, you may be stuck.
42:01 – How you can start getting unstuck today.
45:59 – Special offer code.
Segment 5: Andrew Schuman is president and CEO of Denver-based Hammond’s Candies. Hammond’s Candies has been making world-class confections – by hand – since 1920. The company still makes candy the old-fashioned way, with the same and careful craftsmanship on which it was founded.
49:50 – Why is Hammond’s Candies a Rule Breaker?
50:25 – Do consumers care that products are made in the U.S.?
50:59 – How has Hammond’s Candies been able to make all products by hand AND scale the business?
52:22 – How have acquisitions played a role in Hammond’s growth?
