On this episode of Business Insanity Talk Radio, my first guest talks about how love can help small business owners write the best web copy to get their ideal customers. Next, learn how to spot email scams in your business and what you should do if you are a victim of one. Also, are you a digital hoarder? We have a solution for you. Then, find out what the trimtab principle is and why it is the secret to success in your business. Finally, learn about the status of co-working in Chicago and get the scoop on the latest co-working venture.
Listen and enjoy:
Segment 1: Michele PW has a reputation for crafting promotional materials and creating marketing campaigns that people love and get results. She is the owner and founder of Michele PW/Creative Concepts and Copywriting LLC, which has a client list that reads like the “Who’s Who” of Internet Marketing. Michele is also a national speaker and the bestselling author of “Love-Based Copywriting — How to Write Copy that Attracts, Inspires and Invites Your Ideal Prospects to Become Ideal Clients.”
2:15 – Why don’t people spend more time copywriting?
3:10 – What are the different types of copywriting?
4:30 – What is pain-based copywriting vs. love-based copywriting?
5:15 – What is the secret to web-based copy?
6:45 – Why do long sales pages work if people’s attention spans are small?
8:00 – What words should you stay away from in emails?
9:15 – What roles do pictures and videos play in addition to copy?
Segment 2: Jocelyn Baird is a NextAdvisor Writer who covers identity theft, credit report monitoring, security software, small business loans, personal loans, payday loans and photo cards.
15:15 – Exactly how big of a problem are scams targeted at small businesses?
15:45 – What are business email compromise scams?
16:30 – What are these scams trying to accomplish?
17:00 – What do business email compromise scams usually look like?
18:15 – What precautions can businesses take so that they are not victims of these scams?
20:30 – How do small business owners usually find out they have been a victim of a scam?
21:30 – What should you do immediately after finding out your business is a target of a scam?
Segment 3: Jen Cohen Crompton, Editor-in-Chief at The Neat Company, has extensive experience within the small business industry, including founding her own business, Something Creative, in 2008.
31:15 – What is digital hoarding? Why is it a problem?
33:00 – What is the solution to digital hoarding?
33:30 – How small businesses can save time with the cloud.
34:45 – How can small businesses break workflows and implement new technology?
36:00 – What is The Neat Company and how does it help with digital hoarding?
Segment 4: Steve Strauss is a USA Today small business columnist. He also runs www.theselfemployed.com which is a portal for all things small business.
40:30 – What is the trimtab principle? Why is it the secret to success?
41:45 – What is example of a trimtab moment?
43:00 – What is a sign that you should make a change in your business?
45:15 – How do small business owners know if they should stay the course or make a change?
46:15 – What is www.theselfemployed.com?
Segment 5: Sam Rosen is a city native with a passion for changing the real estate industry to fit the needs of current employees. He started his career with co-owning/operating The Coop, Chicago’s first dedicated co-working space. Sam’s new venture is Desktime, an online platform that allows co-working operators and businesses with extra capacity to share space, manage availability and resources.
49:50 – What is the status of co-working spaces in Chicago
50:15 – Why is co-working so popular these days?
51:30 – What is Desktime and what is a Deskpass?
