On this episode of Business Insanity Talk Radio, we first talk about why you need to give up cynicism in order to make more money and also how to stop overspending and start raising happier kids. Next, find out why you don’t exist if you can’t be found in three seconds and learn how to be findable online for ultimate visibility. After, hear an entrepreneur success story from Cory McFarlane who started a construction business. Finally, hear how you can help empower women globally.
Listen and enjoy:
Segment 1: Brett Graff is a former US government economist who today writes the nationally syndicated column THE HOME ECONOMIST, running first in The Miami Herald and then in over 100 newspapers and media outlets across the country. Her book, NOT BUYING IT: How to Stop Overspending and Start Raising Happier, Healthier and More Successful Kids proves that much of the things we buy for our kids because we’re afraid – from the most expensive strollers to private schools to personal trainers to fancy sneakers – offer no guarantees and have the potential to harm our kids as much as help them. She shows parents how to build the Rock Solid Financial Foundation that really can launch our kids into greatness.
2:00 – Why you need to give up cynicism in order to make more money.
3:30 – How can you stop cynicism in a small business?
4:45 – How do you handle layoffs?
6:15 – How to stop overspending and start raising happier, healthier and more successful kids.
8:30 – How do you balance investing money in your kids and investing money in your business?
Segment 2: Maria Serbina is a business strategist and social influence online expert, an author, and speaker. She is the founder of List Wealth Model Business School. Maria is the author of the book “If I can’t Find You in 3 Seconds You Don’t Exist: Being Findable Online for Ultimate Visibility & Profits” and co-author of # 1 Amazon bestseller “Savvy Women Revving Up for Success.” She truly believes that if she can’t find you on Google, you don’t exist. Maria is obsessed with shoes, making videos, live broadcasts on Google Hangouts and pomegranates.
15:15 – If you can’t be found on Google, you don’t exist. Is that true?
15:45 – What is brand visibility? How can entrepreneurs create visibility?
17:45 – What easy-to-use tool can increase your brand visibility?
18:30 – How can small businesses realistically use this tool?
20:15 – How you can use Google+ to increase your brand visibility.
21:15 – Should small business owners utilize search engine marketing?
Segment 3: Barry Moltz shows you how to get your business unstuck.
31:30 – Do any of these sound familiar?
32:15 – How to take your business to the next level.
33:30 – What’s in the Unstuck course?
36:30 – Special offer code.
Segment 4: Cory McFarlane is the Chief Visionary of Pinnacle/CSG, a high-tech construction management company.
40:15 – What is a “chief visionary”?
40:45 – What is the mission of Pinnacle/CSG? Why do people choose to work there?
42:15 – Who are Pinnacle/CSG’s clients and what are their projects?
43:00 – The benefits of being a paperless company.
45:15 – The tipping point.
Segment 5: Betsy Teutsch is passionate about mobilizing resources for the world’s poorest women. She has pursued Encore Careers as blogger, columnist, community organizer and eco-activist. In addition to her profession as a Judaica artist, she served as Communications Director of Green Microfinance, promoting affordable paths out of rural poverty. She is the author of 100 Under 100: 100 Tools for Empowering Global Women.
49:45 – Where do you start in empowering women around the world?
50:30 – How cell phones are impacting women globally.
51:30 – The impact solar lamps are having in the developing world.
