On this episode of Business Insanity Talk Radio, we first talk to the co-founder of a business that curates products on a daily basis so customers can discover them. Next, if you’re going to be good at marketing in 2016, you have to begin with authentic storytelling and we’ll show you how. Then, we’ll show you why you need an accountant even though you don’t want to work with one. Plus, we’ll tell you what three things you need to establish a high performing culture. Finally, we’ll show you how to foster innovation inside of your organization each and every day.
Listen and enjoy:
Segment 1: Joanne Domeniconi is Co-founder & Chief Discovery Officer of the product launch platform, The Grommet. The company’s Citizen Commerce™ movement is reshaping how consumer products are discovered, shared, and bought.
1:30 – How Joanne came up with the idea for The Grommet.
3:15 – What kind of products can be found on The Grommet?
4:05 – What is a “grommet”?
5:15 – Why did The Grommet create a free eBook? What’s in it?
8:00 – What is the “maker movement”?
9:45 – Where can you get the eBook?
Segment 2: Richard Krevolin is the author of THE HOOK: How to Share Your Brand’s Unique Story to Engage Customers, Boost Sales, and Achieve Heartfelt Success.
15:15 – Why is being able to tell a good story so important today?
17:15 – What can business owners learn from Hollywood?
19:10 – How does a small business find a character?
20:30 – Examples of brands with good characters.
21:45 – The different stories your company can tell.
Segment 3: Ray Barlow is Vice President of Accountant Solutions for Sage in North America. He previously worked in the Accountant & Advisor Group at Intuit. Ray has over 20 years of experience with the accountant market with roles including Vice President of Sales and Marketing at CCH, a Wolters Kluwer business, and sales leadership roles at Thomson Reuters.
31:05 – How do you find the right accountant for your business?
33:05 – How can an accountant help your business?
34:00 – Why many small business owners don’t know what’s going on in their business financially.
34:45 – The free online search tool for small businesses to find the accountant that best meets their needs.
Segment 4: Lindsay McGregor is the co-author of New York Times bestselling book, Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation, as well as the CEO and co-founder of Vega Factor, a startup building technology to help organizations transform their cultures.
40:45 – How do you create a high performing business culture?
41:45 – How do you create play at work?
43:15 – How do you establish purpose in your organization?
44:30 – How do I start transforming my culture and how do I measure my progress?
46:00 – A free resource to measure the strength of your culture.
Segment 5: Dave King has been involved in high-tech startups since the early 1990s. In 2011 he founded a company called Exaptive, with a mission to create a software platform that could facilitate “ah-ha!” moments of innovation instead of leaving them to serendipity. In 2015 Exaptive was selected by Gartner as a “cool new vendor” in the life sciences.
49:40 – How do you foster innovation in your company every single day?
50:30 – How to create environments where people share the things they’re working on.
51:30 – How does Exaptive facilitate moments of innovation?
