There a lot of small business owners that decide to control their own destiny and pursue their dream of having their own company through buying a franchise. For many, this is a great idea and for others it is the biggest mistake of their lives. If you have your sites on buying a franchise, we’ll show you what factors will contribute to your success. Then, we’ll show you why getting your customer to say “no” may be a big part of your company’s sales success. Plus, one small town in America is going to win $500K! I’m going to tell you why, and maybe the town could be yours… Also, it’s easy to be a leader when everything is going well, but what do you do when you and your company get kicked on your butt? One of the defining factors for any small business owner is how they deal with setbacks and we’ll show you how. Finally, hear why one small business decided to not have Wi-Fi at their retail location!
Listen and enjoy:
Segment 1: Pete Gilfillan is a matchmaker for entrepreneurs who seek career independence via franchise ownership. He also is author of the book “HIRE YOURSELF”. As a young man, he worked 17 years at Ford Motor Company, rapidly advanced to general manager, where he guided 600 franchise dealerships generating $5 billion in revenue. Gilfillan became a franchise owner in 2010 when he purchased a multi-state master license to a junk removal franchise.
2:30 – Why did you write your Amazon Best Seller book HIRE YOUSELF – Control Your Own Destiny Through Franchise Ownership?
4:45 – How do you find a good franchise business to invest in?
5:30 – What franchises are there aside from fast food franchises like McDonalds, Subway and Dunkin Donuts?
6:30 – Do you need a lot of money to be able to invest franchise business? What fees does my franchise have to pay?
8:15 – What are hot franchises right now?
9:15 – Where do you see the franchise industry going in the next couple of years?
Segment 2: Timo Rein is the co-founder and president of Pipedrive, a company that makes easy-to-use, activity-based sales management software for small businesses and their salespeople. Timo has 15 plus years of sales experience as a salesman, sales manager, and software entrepreneur. After spending $50,000 on a CRM solution for his own business that ended up being a waste of money, he brought together a few engineering friends to create a better CRM solution for his own needs. This was the beginning of Pipedrive, which now has more than 10,000 small business users worldwide and has raised $13.4 million in funding.
15:30 – Why did you create your own CRM system?
17:00 – Why getting to no faster will help your business do better in sales.
18:45 – How deal velocity—moving deals faster through the pipeline—can radically improve sales.
20:15 – How to close a deal in 20 min. or walk away as a door-to-door salesman
22:45 – How can you tell when someone is ready to buy?
Segment 3: Amanda Brinkman is the Chief Brand and Communications Officer at Deluxe Corp. She is charged with helping turn around a 100-year-old brand, one rooted in a legacy payment solution but now forging its growth with a suite of marketing services for small businesses. In 2015, Deluxe launched the Small Business Revolution, using purpose-driven content to share the importance of small businesses through an original documentary and photo essay series. In 2016, Deluxe is igniting a Small Business Revolution on Main Street and will award one lucky small town business district a $500,000 revitalization. Deluxe and Shark Tank star Robert Herjavec will announce the finalists during National Small Business Week, May 1-7, when the public can then vote for their favorite town.
31:45 – What did the Small Business Revolution accomplish in 2015?
33:30 – What does the Small Business Revolution look like for 2016?
34:50 – How many small town nominations have you received? How are you going to choose?
Segment 4: Dr. Susan O’Malley is a cosmetic doctor, personal development mentor and an expert in helping people transform their own obstacles into victory. A sought after national speaker and author of Tough Cookies Don’t Crumble: Turn Set-Backs into Success, Dr. O’Malley draws on her own personal and professional set-backs and challenges including starting medical school at 35 six months pregnant without a husband and opening a business at age 50 with a $75 ad in the newspaper to teach the critical lessons of perseverance and resilience.
41:00 – Why Susan says you’re never too old and it’s never too late.
42:30 – The three types of people in the world. Which one are you?
43:15 – Put down the vision board and roll up your sleeves. Susan reveals the dirty little secret to success.
45:00 – Why you don’t have to be the smartest person in the room to succeed.
46:00 – How do you embrace embarrassment?
46:30 – How to get your free autographed copy of Susan’s book Tough Cookies Don’t Crumble: Turn Set-Backs into Success.
Segment 5: Sophie Evanoff is the owner of Vanille Patisserie in Chicago.
49:30 – Sophie’s decision to not offer Wi-Fi in her café.
50:10 – What has been the reaction to no Wi-Fi?
50:40 – How has this decision helped your relationship with your customers?
51:15 – Sophie’s recommendation for other businesses considering whether or not to offer Wi-Fi.
52:15 – How does this decision match the Vanille brand?
