On this episode of Business Insanity Talk Radio, we first discuss whether or not female business owners face different issues and opportunities than male leaders. Next, do you know how to do the tough things first? It’s one of the keys to being successful and I’ll show you how. Then, I’ll show you how you can turn your miserable 9 to 5 job into the business of your dreams. After, we’ll find out what great brands know that small businesses need to learn. Finally, discover “the sustainable edge” for your business and how you can get it.
Listen and enjoy:
Segment 1: Joanna L. Krotz is the author of “BEING EQUAL DOESN’T MEAN BEING THE SAME”, because when men make the rules, women don’t advance. Host of The Woman’s Playbook podcasts and Web radio show, she has been investigating the payoffs and challenges of small business owners, particularly women-led firms, for years. She co-authored the Microsoft Small Business Kit, a 500-page guide to launching and growing a business.
2:00 – Why don’t men see leaders when women lead?
4:15 – Are women better collaborators than men?
5:20 – An example of a woman harnessing characteristic female strengths.
7:30 – Why women really are more intuitive and why men actually don’t need to ask for directions.
8:45 – Why gender matters when it comes to business success and leadership.
Segment 2: “Ray” Zinn is an inventor, entrepreneur, and the longest serving CEO of a publicly traded company in Silicon Valley. He is best known for creating and selling the first Wafer Stepper (an industry standard piece of semiconductor manufacturing equipment), and for co-founding semiconductor company Micrel (acquired by Microchip in 2015), which provides essential components for smartphones, consumer electronics and enterprise networks. Ray also holds over 20 patents for semiconductor design. He is also the author of the book “Tough Things First”.
15:30 – How the essence of a disciplined entrepreneur is embodied in doing the tough things first.
16:10 – How true entrepreneurs love doing what they don’t love.
17:45 – What’s the reward for doing the tough things first?
18:15 – If the end game is not to make a huge amount of money, then what is?
19:15 – How do you find personal fulfillment as an entrepreneur?
20:30 – How Zinn is finding, funding and mentoring the next generation of enduring companies (this is no traditional venture capital process, no bottle rocket start-ups need apply).
22:45 – How Zinn became the longest serving CEO of a publicly traded company in Silicon Valley.
Segment 3: Parviz Firouzgar started a mortgage company and employed over 500 loan officers. He wrote business plans for startup companies that helped them raise many millions in startup capital. Parviz was a radio talk show host and a long time instructor for Income Builders International (IBI), now called CEO Space, an entrepreneurial forum with internationally recognized instructors such as Jack Canfield, Mark Victor Hansen, Bob Proctor, T. Harv Eker, John Gray and Lisa Nichols. He is also the author of the book “How To Trade Your 9-To-5 Misery For Your Life’s Passion”.
31:30 – When you follow your passion everything changes.
32:45 – How does one begin turning what one loves doing into a job? What are the ingredients for success?
34:30 – How does someone make the transition from 9-To-5 to starting a business?
35:45 – Parviz’s 20/20 hindsight can become your 20/20 foresight.
Segment 4: Tracy Carlson is the author of the book “What Great Brands Know: Unleash Your Right Brain Genius to Stand Out and Make Customers Care”.
40:30 – Do small businesses need to attach their brand to an archetype?
41:15 – The “fun” archetype and which brand does it best.
42:30 – Other archetypes are “the innocent” and “the magician”. Which brands attach itself to these?
43:40 – Are archetypes the same as stereotypes?
44:30 – Do brands always embrace their archetype?
45:50 – How do small businesses find their archetype?
Segment 5: Scott Ford is the founder and CEO of Cornerstone Wealth Management Group. He is ranked in the top 1 percent of all LPL registered financial advisors. He was recognized as one of the 20 Rising Stars of Wealth Management by Private Asset Management Magazine. Scott is the author of three books: “Financial Jiu-Jitsu: A Fighter’s Guide to Conquering Your Finances” and “The Widow’s Wealth Map: Six Steps to Beginning Again”. His newest book is “The Sustainable Edge”.
49:45 – What is the sustainable edge?
50:15 – How do you begin to find the business / life balance?
51:10 – How to find your Business Implementation Quotient.
