Overview
On this episode of Business Insanity Talk Radio, we first talk about what success habits we can learn from self-made millionaires. Some will surprise you! Then, my next guest believes that the US has given up their role as innovators in the world economy… we’ll discuss why. Plus, for many small business owners, social media is a key part of their marketing strategy but it’s easy to make mistakes that cost time and money. We’ll show you the key to having a successful social media strategy. Also, retail has been turned upside down by Amazon, but there is still a future for small business retailers – we’ll show you how. Finally, we show you how to engage a digital agency to help your business.
Listen
Segment 1: Ann Marie Sabath is the author of “What Self-Made Millionaires Do That Most People Don’t: 52 Ways to Create Your Own Success” (Career Press an imprint of Red Wheel/Weiser, May 2018). She is founder of At Ease Inc., a 31-year-old New York-based business consulting firm. She is the author of “Business Etiquette: 101 Ways to Conduct Business with Charm and Savvy”. Her books and training concepts have been featured in USA Today, CNN, Time Magazine and numerous media, including Oprah.
1:30 – What inspired you to write the book “What Self-Made Millionaires Do That Most People Don’t”?
3:00 – What habits do self-made millionaires have that the rest of us don’t?
4:30 – How did you find the self-made millionaires that you interviewed for the book? What are some of their stories?
6:15 – What is the most surprising habit of self-made millionaires?
8:30 – What are a few things anyone can start doing ASAP to become a self-made millionaire?
Segment 2: William H. Janeway is a Senior Advisor and Managing Director of Warburg Pincus. He is an Affiliated Member of the Economics Faculty at Cambridge University and the author of “Doing Capitalism in the Innovation Economy: Reconfiguring the Three-Player Game between Markets, Speculators and the State”.
15:00 – The US has given up their role as innovators in the world economy… What happened?
17:15 – How much does the Trump administration have to do with this?
19:30 – The critical flaw we have to address in politics.
21:45 – This nation’s withdrawal comes precisely when American leadership is needed to develop the next urgently needed Innovation Economy, green technology to combat climate change.
23:15 – How China is assuming a larger position on the world stage.
Segment 3: Rachel Strella is the founder of Strella Social Media, www.strellasocialmedia.com, a social media management company serving dozens of clients nationally. She specializes in social media strategy and social media management. She is a regular contributor to Small Business Trends and Social Media Today and has been featured in Forbes and numerous other major publications. She’s an avid blogger with her award-winning blog (six awards) having over 75 posts syndicated internationally. She’s also a well-respected speaker having delivered dozens of social media presentations to businesses, colleges, trade groups, etc. She lives in Harrisburg with her husband and her 3 fur-babies. She’s also a stepmother of two. Follow her on Twitter at www.twitter.com/RachelStrella
31:00 – Many small business owners don’t know where to start when it comes to social media strategy. What do you recommend they start?
32:45 – How to reach your target audience on social media.
34:30 – What are some of the biggest mistakes that small business owners make with their social media strategy?
Segment 4: Barbara Kahn is the Baker Professor of Marketing at The Wharton School at the University of Pennsylvania. Barbara is an internationally recognized scholar on retailing, variety seeking, brand loyalty, product assortment and design, and consumer and patient decision-making. She is working on a new book on “The Shopping Revolution: How Successful Retailers Win Customers in an Era of Endless Disruption”. You can follow her on Twitter and Facebook.
40:30 – How can small businesses compete with Amazon?
42:30 – Faced with the shift to digital shopping, what is the future of shopping malls and downtown shopping districts?
44:30 – Small businesses must have an offline AND online presence.
45:15 – How are new, more technically savvy generations – Generation Z, for instance – likely to figure in the future of retail?
Segment 5: Drew Barton is the founder and president of Southern Web, an award-winning digital agency specializing in web development and digital marketing solutions. He is also the author of “The Buyer’s Guide to Websites,” which was written to empower business owners who are in the process of working with a digital agency to build a website.
49:15 – Everyone knows they have to do online marketing, but where do you start?
50:30 – How should you figure out what you should be paying for digital marketing?
51:15 – If the process doesn’t go as expected, how do you handle that?
