Listen to “#549 How to Get in Fast on Artificial Intelligence” on Spreaker.

On this episode of The Small Business Radio Show…

SEGMENT 1, starting at 0:00: Artificial intelligence is already hard at work changing how businesses market to consumers. The ability of sophisticated AI algorithms to constantly scrape, log, and cross-reference who consumers are in fractions of a second opens a lot of doors for small businesses. William Ammerman, Executive VP of Digital Media for Engaged Media, is here to help small business owners and marketing/business executives how to get in, and fast, on AI’s indispensable power.

SEGMENT 2, starting at 18:00: More and more small business owners are selling their products on Amazon, but just because you list them on their site, doesn’t mean that they will sell. Here to help us is Timothy Seward who is the author of “The Ultimate Guide to Amazon Advertising”. He starts by clearing up common misconceptions about Amazon, and how to use it to effectively sell, advertise, and brand your products.

SEGMENT 3, starting at 37:00: One of the best ways to get new business is to get referrals from customers. My guest Stacey Brown Randall says the way we are asking for referrals is all wrong and there is a much better way. She is here to share her “no asking” referral generation strategy.

Sponsored by Nextiva, TransUnion ShareAble, and Jobber

More on each segment below.

 

Segment 1: William Ammerman is Executive Vice President of Digital Media for Engaged Media (part of Six Sails Group) where he manages digital publishing for a dozen consumer publications. He is the author of “The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning”.

1:30 – How machines—not marketers—have become the ultimate arbiters, designing and implementing customized tactics that prod us to laugh, cry, vote, donate, and, most importantly, buy, buy, buy.

4:00 – Why voice technology and natural language processing create an emotional connection that makes us more vulnerable to persuasion.

5:45 – How small business owners can harness the power of psychotechnology to connect with consumers.

7:15 – Where’s a good place for small business owners to start in using voice technology?

9:30 – What companies are using voice technology and artificial intelligence especially well?

11:45 – People want to be known. How does artificial intelligence help fulfill this need?

14:00 – How can businesses move forward with using artificial intelligence for marketing in an ethical way?

Segment 2: Timothy P. Seward leads ROI Revolution in its mission to drive growth for brands, retailers, and ecommerce merchants with its results-driven digital marketing technology and services. He has spoken at 70+ industry, ecommerce and Amazon focused events. He is the author of “The Ultimate Guide to Amazon Advertising” (Entrepreneur Press; 2019).

18:00 – Why do small businesses need to sell on Amazon?

21:30 – Why you need to think about Amazon as a marketplace, not a retailor.

24:30 – Plus, why Amazon isn’t just a selling platform: it’s an advertising and branding platform.

25:15 – Advice for small business owners for how to start advertising on Amazon.

28:30 – Why advertising on Amazon is easier than advertising on Google.

30:00 – How much should small businesses expect to spend? What metric is absolutely critical to know when budgeting for Amazon advertising?

32:00 – You don’t need to sell on Amazon to reap its rewards. How?

Segment 3: Stacey Brown Randall is a member of the business failure club, a contrarian on how to generate referrals and a supporter of the entrepreneurial dream. Stacey has taught her “no asking” referral generation strategy to hundreds and hundreds of clients and audiences.  Her clients include well-known corporations and franchises such as Bank of America, Mass Mutual, International Minute Press, and Re/Max. She is a three-time entrepreneur, author of the award-winning book “Generating Business Referrals Without Asking” and host of the Roadmap to Grow Your Business podcast.

37:00 – What is the one thing most business owners are missing from their sales strategy?

39:00 – What is a referral and what it isn’t?

40:30 – How to flip word-of-mouth buzz into a referral.

41:30 – What is the best way to get referrals?

44:45 – How do you take care of your referral sources?

49:00 – How to identify your referral sources and lead sources for your business.

Sponsored by Nextiva, TransUnion ShareAble, and Jobber