Listen to “#639 How a Tweet from Oprah Created $1M in Orders” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Michele Wucker, starting at 0:00: As small business owners, we take risks every day… but did you know that you have your own unique risk fingerprint? What does this say about you and the type of risks you will take and those you won’t? Learn what you can do to improve your relationship with risk and the culture around risk inside your company.
SEGMENT 2 with David Bradford and Carole Robin, starting at 19:00: The pandemic of 2020 put a strain on a lot of personal and business relationships as we were shut inside and all of use made personal decisions to keep ourselves safe. What is the best way to reboot those relationships now that the pandemic may be coming to an end?
SEGMENT 3 with Gloria L. Williams, starting at 37:45: Can you build a company based on a tweet from Oprah Winfrey? Well yes you can because this next guest did just that!
Sponsored by AT&T Business
More on each segment below.
Segment 1: Michele Wucker coined the term “gray rhino” to draw attention to the obvious risks that are neglected despite their size and likelihood. The metaphor has moved markets and shaped financial policies around the world, and her 2019 TED Talk about gray rhinos has attracted more than 2 million views. She is the author of four books, most recently YOU ARE WHAT YOU RISK, and the international bestseller, THE GRAY RHINO: How to Recognize and Act on the Obvious Dangers We Ignore.
1:30 – How has the pandemic affected people’s willingness to take risks?
3:00 – What factors affect your willingness to take risks?
5:00 – How to understand your risk fingerprint as a small business owner.
7:00 – How to improve your relationship with risk throughout your life.
8:30 – What is the gray rhino? How do various people deal with them?
11:00 – How do you create a productive risk culture inside your company?
13:30 – What risk empathy looks like in the context of the pandemic.
Segment 2: David Bradford and Carole Robin are the authors of the new book CONNECT: Building Exceptional Relationships with Family, Friends and Colleagues.
19:00 – What was in the inspiration for writing “Connect: Building Exceptional Relationships with Family, Friends and Colleagues”?
21:30 – Why does there have to be a relationship course for MBA students?
23:15 – What are the key dimensions of an exceptional relationship?
24:45 – Why is vulnerability important in business?
26:00 – How vulnerable should you be?
28:00 – “Feedback is a gift” yet most people fear feedback and get defensive. Why is it such a gift?
30:15 – How conflict can build relationships.
32:15 – How can we rebuild relationships now that the country is beginning to recover from the pandemic?
Segment 3: Gloria L. Williams at Footnanny, Inc. launched the brand in 2012 after a tweet from Oprah while she was servicing her feet with her signature Pedicure and Foot Massage. Now her brand has been an Oprah Favorite for 7 years in a row and exploded from pandemic panic. Footnanny is for all feet and we CARE.
37:45 – How did your business get started from a tweet from Oprah?
41:45 – How did you handle all the attention you received from Oprah’s tweet?
43:15 – How did you ramp up your production?
44:45 – How do you deal with the peak demand associated with Oprah’s yearly favorites?
47:15 – Why did you create a men’s line of products?
49:30 – What else is in store for Footnanny?
