Listen to “#663 Empower Your Staff to Grow Your Company’s Reputation” on Spreaker.
On this episode of The Small Business Radio Show…
SEGMENT 1 with Jose Palomino, starting at 0:00: To increase sales, a lot of small business owners jump to hiring more sales people. Jose shares why this almost never works and what small business owners need to do first to increase sales.
SEGMENT 2 with Shawn Hill, starting at 18:15: What if you didn’t have to rely solely on your marketing budget to grow your company’s reputation among customers, prospects and your community? Shawn shares how companies can turn internally and empower their employees to grow their reputation and maintain a connection with the community.
SEGMENT 3 with Whitney Eckis, starting at 36:30: Many entrepreneurs create products as a result of trying to solve a problem for themselves and learn that others have the same issue. Serial entrepreneur Whitney Eckis shares how her anxiety disorder led her to create Get Supr, an instant coffee infused with hemp extract.
Sponsored by NiceJob and Plastiq.
More on each segment below.
Segment 1: Jose Palomino is the CEO of Value Prop where he has helped over 100 B2B businesses unlock over $250M in new growth. He has decades of experience helping B2B business owners uncover their business’ competitive edge and solve their strategic, marketing, and sales challenges.
1:30 – Why hiring more sales people doesn’t equal more sales.
3:15 – What should you be doing before you hire more salespeople?
6:30 – Do you know what problem you’re actually solving for your customers? 8:30-9:30
9:30 – How does the buyer actually want to be engaged with?
11:00 – How do you turn suspects into prospects and prospects into customers?
13:30 – Strategies for lead generation and building relationships.
Segment 2: Shawn Hill is the Community Director for NiceJob Inc. With more than fifteen years of experience across North America, Shawn is an expert in reputation marketing, community engagement and is passionate about customer driven growth – connecting people and establishing, building, and protecting reputations.
18:15 – How can your staff help you grow your company’s reputation?
21:30 – Your reputation, in part, stems from hiring and recruiting.
23:30 – How do you empower your employees and customers to grow your company’s reputation?
26:45 – How to you connect and maintain a relationship with your buyer community?
29:00 – What communities should you start with?
30:45 – People want businesses to have a personality!
33:00 – How does Nice Job help small business owners take reputation marketing off their hands?
Go to www.nicejob.com and mention Barry to get $50 off Nice job review plans.
Segment 3: Whitney Eckis is the founder and CEO of Eckis Marketing. She launched Get Supr as a result of needing a boost in the morning but also dealing with her anxiety disorder.
36:30 – How Whitney’s anxiety disorder led her to create Get Supr.
38:45 – Why are you so open about your issues with anxiety and would you tell entrepreneurs who are hesitant to do the same?
40:45 – Why start a business during COVID?
43:30 – CBD is really exploding. What’s different about Get Supr?
46:15 – Has legalizing cannabis in some states helped the CBD industry?
48:30 – What advice do you have for entrepreneurs in their early twenties?
