Listen to “#832 How to Get Back the Lost Skill of Effective Conversations in Business” on Spreaker.
On this episode of The Small Business Radio Show…
Have we lost the art of conversation in work and life- seems like we communicate more often through text and emails and other asynchronous methods. What are we losing and how can we become more effective?
Chuck Wisner is the author of “The Art of Conscious Conversations, Transforming How We Talk, Listen, and Interact””. He is a coach and speaker focusing on the lost art of conversations. His theories of the why, how, and what of conversations deeply dive into their DNA and introduce new tools and practices that transform how we can think about and be in them more successfully. He has spent thirty years as a trusted advisor to leaders, their teams, and their families in high profile companies, including Google, Rivian, Apple, Tesla, Harvard Business School, Ford, and Chrysler.
Here is what we discussed:
- You discuss awareness and ego. What role do they play in having more conscious conversations?
- Why are conscious conversations and the four types important to our well-being and improving relationships?
- You talk about standards in the book—how we think things should or shouldn’t be, what we believe to be right or wrong, and what we should or shouldn’t do—and how they’re not often a conscious choice. Can you explain?
- You refer to commitment conversations as action conversations. Can you explain/tell us more about that conversation.
How can your company use AI in your marketing to attract more customers?
Debra Andrews is the President and Founder of Marketri, a strategic marketing consulting firm that specializes in serving middle market, growth-oriented B2B companies. With 25 years of marketing experience and an MBA in Marketing from the University of Maryland, Debra is a seasoned professional with a focus on B2B marketing for Professional Services firms.
Here is what we discussed:
- How are small businesses using AI to level the playing field in marketing against larger competitors?
- What AI tools or use cases have proven most valuable for resource-constrained marketing teams?
- How do you balance automation with the need for authenticity and human connection in marketing?
- What advice do you have for small business leaders looking to integrate AI into their marketing without overextending their teams or budgets?
- Can you explain the concept of fractional marketing and how it benefits small to mid-sized B2B companies?
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