In the latest episode of Business Insanity Talk Radio, Barry first talks to Phil Simon, author of Too Big to Ignore: The Business Case for Big Data, about how businesses can optimize their technology and utilize information from data in interesting ways. Phil says that big data isn’t only for big companies, and discusses how any industry can use big data tools. Phil also shares success stories of big and small companies and explains the difference between big data and small data. He also shares concerns about security and privacy and gives advice for small business owners. He believes companies should analyze data and says it’s important to find the right data that will help a business understand their customers. Then Phil talks about what’s next for big data, how machines play a role, and more.
After that, Barry gives five reasons for why stupid people make more money than you, and he suggests three good business books to read this summer: Contagious: Why Things Catch On by Jonah Berger; To Sell is Human: The Surprising Truth About Moving Others by Daniel Pink; and the illustrated version of Book Yourself Solid by Michael Port.
Barry’s next guest is Dr. Henry Cloud, author of Boundaries for Leaders: Results, Relationships, and Being Ridiculously in Charge. Dr. Cloud talks about how to create attention without seeming like it’s all about you, how neuroscience helps people reach any goal, and what successful leaders do. He also talks about how practicing self-leadership helps people keep boundaries on themselves and their people to get the best performance. Then Dr. Cloud explains what “ridiculously in charge” means (which seems like a paradox), what’s learned helplessness, how to figure out what we can and can’t control, how control helps us get results, and more.
And finally, Sheldon Bernstein, a digital marketing expert from Dex Media, talks about search engine marketing and how customers can find you online. He gives tips on how unique robust content on your own website and other areas online will help you, the artful science of running an effective marketing campaign, and the best way to start your plan.
Listen to the show here, brought to you by Nextiva and Sage North America.
