Shiny Happy Geek TV Star, Cali Lewis
Most of you know that I am a huge movie buff- the ideal Saturday night for me is to go to a movie, have dinner and then go to the movie again. One of my favorite movies of all time is The Graduate– especially where Mr. McGuire says to young Ben Braddock, “I want to say one word to you, just one word- PLASTICS”... That one word today on the internet would be Video, just one word, Video.
Regardless of the business we are involved in, we must have video on the web…either demoing a product, showing a service, testimonials for prospects, interviews with your employees. The gadgets are all around to shoot these videos on our phones or other cameras and we can easily upload them to Youtube, Viddler or Facebook- but how do you do it well in terms of content, quality and to get people to actually watch it!
We address those questions with to incredible guest.
I am thrilled to have our first guest on the show, I have been a big fan of Cali Lewis, of GeekBriefTV for along time. Or a as Cali calls it “Shiny, Happy Tech News”- Since she and her husband Neal quit their day jobs in 2006, the show now has over a million downloads a month. Listen to Cali when she talks about:
1. Video taks alot of time: Her 3 to 5 minute video takes 7 to 12 hours to provide.
2. You need to be both entertaining and informative. You need to get people involved with your show because this is a two way medium.
3. Success does not rely on one things: Ugh, here too, there are sadly no magic rules.
4. Learn from what is popular on the web.
Also, look at Cali’s Gadget Guides for the holiday season!
My second guest, was Mike Michalowicz has a driving passion for entrepreneurialism. Michalowicz wrote The Toilet Paper Entrepreneur with the sole purpose of giving first time entrepreneurs the information they need to grow their concepts into industry leaders.
Mike has successfully launched three multimillion-dollar companies and a reoccurring guest on CNBC’s nationally syndicated entrepreneurial television program, The Big Idea with Donny Deutsch. He has been highlighted on entrepreneurial topics on National Public Radio (NPR), in Inc. Magazine, The New York Times, and Smart CEO Magazine.
1. Why most people HURT their brand with video.
2. The balance between the 3 E’s (entertaining, educating, and enacting).
3. The viralness of it all (why would people want to talk about it).
4. Why being an expert isn’t as powerful as being the advocate.
5. Next level video tricks (big sponsor references, live video broadcasts, and beyond the flip video).
What tips do you have to produce smashing viral videos?
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