On my radio show today, Mike Lieberman talks about how small businesses need to sell differently than big ones and why he wishes he was selling mozarella cheese.
Mike Lieberman is the coauthor of a new book, Reality Marketing Revolution. He is one of the most contrarian marketers helping small businesses unthink methods of advertising that large agencies promote.
We discuss:
1. What is the reality marketing revolution for small business and how to get your marketing machine going.
2. Do you need to have a big budget to do marketing?
3. What are the common marketing mistakes that companies make and how to avoid them.
4. How to get out of your comfort zone.
