The best marketing in any economy is referrals. And what is the best way to get a referral is having people talk about you. How do you generate buzz? How do you generate people talking about your business?
My guest on the radio today was Eric Alper will tell us how to do this. A recent McGill University graduate, Eric Alper is originally from Texas, calls Montreal home today. As a Lead Strategist for the marketing agency , Sid Lee, Eric counts among his clients the MGM Grand, Cirque du Soleil, Red Bull and Adidas Originals.
Eric is co author of a great new book called Conversational Capital: How to Create Stuff People Love to Talk About. It is an instructional and holistic look at how to generate positive word-of-mouth around your product or brand.
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