On my Business Insanity show this morning, I talked to Tracy Thirion, the CEO of Bamboo Worldwide about how we can still be big and bold in a time of recession. She is one of the brightest and innovative people I have ever met. For the past 15 years she has worked worldwide with big companies and entrepreneurs (her passion) in the areas of product innovation, business strategy, branding and execution. I talked with Tracy about use of The Red Sharpie and :
1. Why innovation is critical (and necessary) during bad economic times.
2. How we all can be innovative and make Big Ideas Live! (That means you!)
3. How cultures are changing inside of corporate America with a triple bottom line (profit, people and planet)
4. The brands known as Obama and McCain.
