On the radio show this morning, I talked with 4 business experts:
I have been a big fan of hers for a lot of years. Rieva Lesonsky, CEO of GrowBiz Media, is a widely recognized small-business expert and author of the bestselling book Start Your Own Business. Former Editorial Director of Entrepreneur Magazine, Rieva has been meeting with, consulting to and speaking to America’s SMBs—and the big corporations that want to reach them—for over 25 years. Check out her new blog, Small Biz Daily. Rieva said:
“You can’t know everything…by going online asking and answering questions you can learn alot by participating in the conversation.”
“Find who is buying and what you can offer them”
“Contact people who are looking for jobs and perhaps start them part time.”
John Arnold is the Director of Constant Contact University. His uncommonly-effective marketing strategies are featured in his popular web marketing books, syndicated columns, blog articles, and marketing seminars. John is the author of E-Mail Marketing for Dummies and co-author of the comprehensive desk reference Web Marketing All-In-One for Dummies. John said:
“Consumers will tolerate any frequency as long as the information is useful…like the weather forecast.”
“The purpose of email marketing moves people toward a purchase decision”
“Get feedback from people that never respond except through surveys.”
“You need to communicate to get your customers to come back”
An entrepreneur since childhood, Clate Mask loves the process of turning small businesses into big businesses. From the paper route to the boardroom, his decades of experience growing businesses have led him to lead a successful tech start-up that focuses on just that. Clate started at Infusionsoft when it was a small and bootstrapped company, and in the last two years has helped the business raise two rounds of venture funding totaling $17 million, grow to more than 130 employees and triple its customer base. Clate talks about:
“Drive the decisions moving forward and not worry about home finances is key”
“As the founder, you always don’t need to be front and center”.
Todd Kashdan is the author of a great new book, Curious? Discover the Missing Ingredient to a Fulfilling Life. His talks about how pursuing happiness as a life objective is self defeating in an uncertain world. He sums up his book on the back cover:
“Embrace uncertainty, attract love and abundance, master your life”
“We can’t always be happy but can almost always be profoundly aware and curious”
“What works in the past has nothing to do with what will happen in the future”
“Science of curiosity offers insights into passionate relationships…”
