I love these two guys. They speak my truth.
Scott Stratten
Scott Stratten is an expert in viral, social, and authentic marketing. Over 45,000 people follow his daily rantings on Twitter and he was voted one of the top influencers on the site with over 20 million users. His book, UnMarketing: Stop Marketing. Start Engaging.
(affiliate link) is due to hit the shelves in August from Wiley & Sons. We talked about how to stop selling on social media tools and how not to be in such a rush to create relationships. Scott also talks about how to make videos viral! Listen now!
(affiliate link) is due to hit the shelves in August from Wiley & Sons. We talked about how to stop selling on social media tools and how not to be in such a rush to create relationships. Scott also talks about how to make videos viral! Listen now!
Jason Fried
I don’t agree with many people’s business philosophies but I love what Jason Fried stands for. As the co-founder and President of 37signals, he believes there’s real value and beauty in the basics. Jason wrote a fantastic new book, Rework
(affiliate link). On the podcast we talked about (at the 12 minute mark) some of the things he believes:
1. Planning is guessing.
2. Focus on learning from success, not failure.
3. Forget about being an entrepreneur.
4. Innovation is overrated.
5. Forget about just growing. Right size your business.
6. Know what your business stands for.
7. Startups don’t exist.
8. Sleep is productivity.
9. The best ROI is laziness.
10 Forget competitors.
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