Shama Kabani
On today’s Business Insanity Radio Show, Shama Kabani, of The Marketing Zen Group, is on Business Week’s Top 25 Entrepreneurs under 25 and her new book The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase (affiliate Link)
We talked about:
1. Why social media comes last.
2. Why social media is the great equalizer and how Nestle did it wrong!
3. How you need to remember your mother’s advice: “Treat people with respect, and don’t try to hide who you are” and Share Candy!
4. Use Zen-like secrets to run your business: “Go with the flow and don’t swim upstream.”
Scott Gerber is an Entrepreneur Magazine columnist and the author of a new book this winter called, Never Get a Real Job!
1. How entitlement and the notion of being special is holding back Gen Y.
2. You need to build a business yourself on your own dime.
3. How to rethink a business into its most simplistic form so it’s manageable as a start up.
4. Why entrepreneurs need to avoid “original” businesses.
5. How to sound like a big business on a shoestring budget.
