One of my favorite entrepreneurship stories is about two women, Sandi Adams and Noreen Abbasi that quit their high profile consulting jobs to start a make up company. Their first step was to work behind a make up counter at a local Chicago department store to learn the business from the ground up.

Sandi Adams does a wonderful interview on her business, Maven Cosmetics. And of course I especially love:

What advice do you have for aspiring entrepreneurs?
“Read Barry Moltz’s book (You Need to Be a Little Crazy) before you start and talk to entrepreneurs to see what it’s like. It’s a lot of hard work with no guaranteed reward (or even payment), so make sure you love what you’re doing and be comfortable with selling…a company is nothing without sales”.