When I was in Denver I met Lou Riverso. She had a great notepad that she gave away that had 10 reasons people should use her small business services:

Do you need an Archeologist to Uncover Your Lost Goals?
Does Dealing with Employees Make You Break Out in Hives?
Is The Only Time You Have to Plan Called “BedTime”?
Do You have a “Fear Du Jour” On Your Menu Regularly?

Yes, Yes, Yes and Yes.