As humans, we all seek meaning. Some of us seek “the truth”. Alot of business authors claim their teachings are “the truth’ or “the way”. I agree with Buddha when he said, “Don’t accept the claim of truth of different sages and teachers including mine. You have to test the validity of the truth yourself as gold is tested in a furnace.”
Similarly in business, we seek a truth in our search for “The 5 Steps to Success”- we look for the 5 magically steps we find in some book or speech that will tell us the way to financial success. Forget about it! It does not exist in my book or any other business book. The best we all can do is listen to what others say and then use our own skills and our own hard work to forge our truth, our way.
There is no substitute…unfortunately.