Just finished watching that great 1987 grifter movie, House of Games by David Mamet. I don’t know why but I have always been fascinated by movies where we empathize with the con artist. In the movies, no one gets hurt and the confidence game is fun to follow and figure out. Maybe I like it because starting your own business is a bit like grifting. In your own mind, you need to dream of what it will be like. Everyday you need to sell that dream to yourself and build confidence in the people around you to keep going.