I have just finished sorting through over 100 emails with Cyber Monday specials. A few good ones in there especially for travel.
Should a business participate in the Cyber Monday hysteria? Here are a few do’s and don’ts:
Don’t make an offer solely based on price. Selling on price is a poor man’s marketing strategy. It conditions customers to only buy when the price is lower. 20% off has become the new full price!
Don’t offer it for just one day. Give it a few days. Customers will be upset and you will end up giving them the offer days after Monday.
Do make an offer that adds value not just a price discount. To incent customers to buy now, offer something of added value. For example, an additional ebook or some other extra gift the increases your usual product offering.
Do not make Cyber Monday the only time you communicate with customers during the year. Always be sending them something of value that isn’t always about your product!
Here are some other mistakes small businesses make during this time of year!
Are you making a Cyber Monday offer?
I was actually wondering about this myself, for my ebook. The reason I avoided it was because of all the clutter. I felt like I could make the same offer a couple weeks from now, and get better results due to less competition.
But I also saw an interesting way to go about it, and that’s offer a sale for something other than Black Friday or Cyber Monday. Now I don’t know if Australia really partakes in Cyber Monday, but ProBlogger did a special. But instead of calling it Cyber Monday deal, they labeled it a 10-year anniversary sale. That actually got my attention, where as I blindly deleted all the other offers. And they also did something you suggested, which was offer it for a couple weeks instead of just that day. Thought it was a smart way to tackle Cyber Monday.
Excellent point- so the take way it just wasn’t a sale for the sake of the sale but celebrating an anniversary!