On episode 344 of Business Insanity Talk Radio, we first face the fact that if you are going to be successful in business, you must learn to negotiate—with customers, employees, vendors and partners. We’ll give you the best tips for effective negotiation. We are also going to talk about how to form effective relationships inside and outside of work to help you build a successful business. Are you mystified by Google Analytics? If so you’re not the only one. We’ll discuss the best ways for your business to use this powerful tool. Do you have what it takes to scale your business? We’ll talk about what it takes, so you can decide if you’re the right person for the job.
Listen and enjoy:
Segment 1: Tali Raphaely is an attorney, President and Managing Member of Armour Settlement Services, LLC, a motivational speaker who has instructed countless people on developing their negotiation skills, and author of THE COMPLETE GUIDE ON HOW TO NEGOTIATE: Master The Art Of Getting What You Want In Business And In Life.
1:45 – Why is the thought of negotiating so intimidating to most people?
2:30 – How can the “silent treatment” be effective in negotiating?
4:15 – How does someone prevent a negotiation from turning into a disagreement?
5:30 – Tali created 45 fundamentals to guide the reader’s thinking when negotiating. Which are the most important?
7:00 – Why is it important to be willing to bluff?
8:15 – Is it effective to play “good guy/bad guy” in a negotiating scenario?
9:30 – Is a win-win in negotiation actually possible?
Segment 2: Dr. Patty Ann Tublin is an internationally recognized relationship communication and emotional intelligence expert. She is the bestselling author of “Not Tonight Dear, I’ve Got a Business to Run!” She is the Founder and CEO of Relationship Toolbox LLC, a company committed to professional and personal development. She is a professional speaker who delivers passionate and inspirational workshops, seminars and keynote speeches to corporations and entrepreneurial groups.
15:15 – How do you balance personal relationships and running a business?
16:15 – What is the biggest mistake most small business owners make as it relates to creating success in their business and their relationships?
18:30 – Do too many business owners value money over personal relationships?
19:45 – How do I know if the relationships inside of my company are healthy?
21:00 – How do you change relationships and culture inside of your business?
Segment 3: Barry Moltz shows you how to get your small business unstuck.
41:00 – Do any of these sound familiar? If so, you may be stuck.
42:01 – How you can start getting unstuck today.
45:59 – Special offer code.
Segment 4: Flynn Zaiger founded Online Optimism in 2012 starting with nothing more than a laptop and a lot of coffee. Three years later, dozens of website builds, many clients, and several office upgrades later, Online Optimism is now a Google partner agency proudly helping small businesses establish themselves online.
40:30 – What is Google Analytics and why should small businesses use it? What can you learn from it?
42:00 – Is Google Analytics an intern’s job? Can you do it yourself or should you hire an agency to help you?
42:45 – How should small businesses approach search engine marketing?
44:30 – What is a good starting budget for small businesses wanting to try Google Ad Words?
45:00 – Should you pay for your own business name as a keyword?
45:45 – How does organic search differ from paid search?
Segment 5: Mike Goldman is a nationally recognized speaker, consultant and author of the book “Performance Breakthrough: The 4 Secrets of Passionate Organizations”. He has over 25 years consulting and coaching companies from the local entrepreneur to the Fortune 500.
49:45 – What does it take to scale up a business?
50:30 – Is it common that entrepreneurs are good at starting a business, but aren’t good at growing it?
51:15 – What are most companies doing wrong when it comes to scaling up?
