This post is provided by Allen Brown.
People are visual creatures and respond well to faces, photos, colors, and aesthetically pleasing content. This is especially true in business, where your success and sales can either grow or sink based on the visual imagery of your brand.
Whether you’re building a brand new website or redesigning your existing one, you need the right photos for your website pages and content. From using your own photos to finding high-quality stock images, the possibilities are endless.
Keep reading to learn how to pick business website images and make your brand stand out online.
Choose Images With Emotion
Human emotion is universal, which is why you need to implement it into your business website design. Since customers use their emotions to decide whether to buy, you can nudge them towards a sale by using images with emotion.
This can be a person smiling, taking action, or even relaxing on a beach; it all depends on your target market and their brand expectations and preferences.
Use SEO-Friendly Images
Using SEO-friendly images is one of the best ways to improve your website SEO. You can optimize the images by reducing their size, adding alt tags, and choosing high-res photos. Consider changing the titles of the original image files and adding some keywords to boost that SEO juice.
Use Clean and Crisp Images
If you want your website to look professional, go for clean, crisp, high-quality images. Avoid blurry, low-resolution images that don’t match any of the website content and brand colors.
If the image you like has a background you don’t like, you can easily remove background from an image using a tool like Adobe Express for editing website images.
Match The Images With Your Brand
Before you choose images for your website, make sure your selection matches your brand. Your images should have the colors of your brand, convey your brand message, and fit your website design. On most stock photo websites, you can select the colors and themes for the images and it’ll generate the best results for you.
Think About Image Placement
The main purpose of your website is to attract visitors and turn them into paying customers. This is why website image placement is essential for attracting and keeping visitors on site. Depending on your niche and field, you can place specific images to prompt the visitors to take action.
For example, you can choose an image of a smiling person to greet visitors as soon as they land on the website. Then, as you explain your products and services, you can choose a niche image to fit the description.
Now You Know How To Pick Business Website Images That Fit Your Brand
Whether you’re just starting out or already have a website, how you pick business website images can be a huge factor in your brand’s success. The right images will be relatable, clean, and easy to interpret so customers can understand your brand better.
Discover more business growth and website tips over on our blog where we share the latest news and developments in the world of business and marketing.
About the author: Allen Brown is a dad of 3 kids and a writer covering a range of topics such as Internet marketing, SEO and more! When not writing, he’s found behind a drum kit.
