I am Jonathan’s newest fan. I met him at the Small Business Tech Conference in New York on Monday. As his blog, Awake at the Wheel says: “Wake up your mind (he is a yoga guy too) – this ain’t your mamma’s self help blog- not that we have anything against your mamma.” Check out his blog. His avatar looks just like him.

In his latest video post, he takes issue with the fact that I think that failure just sometimes sucks.

For most of our lives, we’ve been told to look at failure as just another opportunity for learning, an event that gets you one step closer to success. I’ve believed and shared this opinion many times. Because the alternative is a tough pill to swallow.