We want our customers to love us? Most small-business owners desperately want this not only to positively reinforce their work, but more importantly as Sarah Robinson says, make them “fiercely loyal.” Fiercely loyal customers do your marketing for your company.

Marla Tabaka at the Successful Soloist writes about ways to tell if your customers truly love you:

1. Does your company generate organic buzz? Are customers talking about you without you promoting it?

2. Do you provide your customers with simple marketing messages? Is it easy for them to tell your story?

3. Do you reward your customers with soft perks? These don’t have to be financial, but rather mentions on your website or a social media call out.

Who really loves you baby?