In business, love us or hate us, but have passion for the company and its products. This is exactly what I have been saying. Kathy Sierra of the Head First Books says…
"You don’t really have passionate users until someone starts accusing them of "drinking the Kool-Aid’. If you create passionate users, you have to expect passionate detractors…Forget the Tipping Point- if you want to measure passion, look for the Kool-Aid point"
The Price of Passion
Kathy Sierra writes about The Koolaid Point (via Barry Moltz’s blog), where your users become so enthusiastic about your product or service that other users or non-users start to hate it, or you, or the enthusiastic users. (Think of the…