This post is contributed by Milos Radakovic.

Lawrence Krimker’s approach to investing is anything but ordinary. Whether building a national lending company or mentoring early-stage founders, he treats every investment — financial or personal — as a long-term partnership. What sets him apart isn’t just his ability to generate results, but the way he blends hands-on strategy with disciplined delegation to create lasting value.

At the peak of his lending company’s growth, Krimker delivered standout returns: a 44% IRR and a three-times return on capital. But these numbers came from more than just smart financial bets. Krimker’s real skill lies in identifying opportunity, building infrastructure, and executing consistently.

His work with Vitacoach offers a clear example. Rather than simply investing capital, he stepped into a strategic advisory role — helping to streamline operations, develop new marketing tactics, and create sustainable growth models. This active involvement is typical of Krimker’s “value-added” investing approach. He sees his role not just as a financier, but as a builder.

That said, he’s just as comfortable letting go — when it makes sense. For industries outside his core expertise, like biotech or crypto, Krimker relies on passive investment strategies led by trusted advisors. His focus is always on strategic placement: ensuring each investment aligns with broader goals and is overseen by experts with deep domain knowledge.

This balance — between control and trust, insight and humility — is what defines Krimker’s investment philosophy. He doesn’t need to be the loudest voice in the room; he needs to be the most intentional one.

Beyond dollars, Krimker is also investing in people. He continues to support startup founders with mentoring, early-stage capital, and guidance on scaling. And he chooses to invest in businesses that push boundaries, whether through product innovation or new business models — including the launch of the first fully digital lending platform in Canada’s home improvement sector.

Even when innovating, Lawrence Krimker is careful to keep the end-user experience at the centre. That’s what led to the development of the credit top-up feature — a now-standard offering that unlocked new value for existing customers by tapping into unused credit approvals. It’s a classic Krimker move: identify an overlooked need, build a smart solution, and improve the experience for everyone involved.

Through it all, Krimker’s leadership is defined by consistency, purpose, and a quiet confidence in his process. His success isn’t built on trends or luck, but on a deliberate strategy — one that balances risk and rigour, growth and trust, strategy and heart.