A small business may have the good fortunate to have a customer post glowing praise on their website or Facebook page. This is an opportunity that can’t be missed. What can they do besides “Like” or retweet the comment? Can they respond in an equally special […]
We want our customers to love us? Most small-business owners desperately want this not only to positively reinforce their work, but more importantly as Sarah Robinson says, make them “fiercely loyal.” Fiercely loyal customers do your marketing for your company.
I am a big fan of Katrina Markoff and her Vosges chocolate. I interviewed her on my radio show last year. My wife, Sara is also a big fan and I try to buy her Vosges chocolate for many occasions. For this holiday season, I bought […]
For most of the last century, consumers believed what a company said in its advertisements. A business might hire an advertising agency on Madison Avenue (ala “Mad Men”) to come up with a slick slogan delivered by a celebrity in order to influence what the […]
I had the fortunate opportunity to speak to the staff at Miraval, the world famous resort and retreat . I talked to their staff about how social media makes customer service the new marketing. Miraval is known for its world class […]
hos·pi·tal·i·ty –noun, plural -ties.
1. the friendly reception and treatment of guests or strangers.
2. the quality or disposition of receiving and treating guests and strangers in a warm, friendly, generous way.
When I was sitting in a strategy session with one of my clients last week, a strange word came up on their list of beliefs: Showing […]