Automatically Renewing Me for What?

Beware the automatic subscription renewal upgrade because you never know what they are renewing you for or up to…

Many of us pay for software over the web which is really a one year subscription. When we click that little box where we agree to the terms of the subscription without reading it, many times we […]

By |July 28th, 2009|Business, Customer Experience, Customer Service|Comments Off on Automatically Renewing Me for What?

Why Don’t I Get More Customer Service Letters Like This?

Today I received this from Zappos.

One year ago, you ordered the following product from Zappos.com:

Merrell Jungle Moc Leather – Midnight – 8.5/D – Medium

We wanted to let you know that right now, your size is still available from Zappos.com. You can order the same product again by visiting:

Or, if you’d like to view our […]

By |June 3rd, 2009|Customer Experience, Customer Service, Small Business|Comments Off on Why Don’t I Get More Customer Service Letters Like This?

Why We Need To Stop Making Our Customers Happy

Don’t we want happy customers? I preview the new book that Mary Jane Grinstead and I are writing on customer service with Rieva Lesonsky, the editorial director at Entrepreneur Magazine. (Look for the book in the Fall of 2009.)

We need to stop pursuing the impossible this dream of trying to make our customers happy, but instead, leave […]

By |March 12th, 2009|Customer Experience, Customer Service|Comments Off on Why We Need To Stop Making Our Customers Happy