My son recently wanted a subscription to a magazine I never heard of call Poets and Writers. Guess he has outgrown MAD Magazine. I recently discovered through their many emails and direct mail pieces to me that I had paid the subscription for this year twice. I promptly wrote them and received this email:

“Your customer service request has been processed.
Please allow 5 – 7 days for a response.
Below is a copy of the information you submitted”

Processed? boy, does that sound personal? :( and 5-7 days? in this world of 24/7 how can anyone expect to wait 5-7 days? This is why the printed word is falling behind the online word, podcast and video. Our expectations of what constitutes good customer service rises every day as a result of online.