This post is provided by Jason Dirkham

A lot of business owners say that advertising is easily one of the most effective but also one of the most frustrating parts of running a company. If you don’t advertise at all then you may find that your business suffers, and this can put you in a bad position. If you do advertise but don’t hit the right marks, then this can also be detrimental to your company, but there are ways for you to turn things around.

You Don’t Have a Plan

What kind of company do you want to be? How do you plan on achieving that? If you don’t have a solid plan then you’ll never know whether your marketing plan is working or not and this is the last thing that you need. If you want to get around this then you have to make sure that you have a plan and that you stick to it. Think about it, do you want your customers to call you? Buy a product from you? Maybe you just want them to sign up with your newsletter. Either way, it doesn’t matter what your goals are, as long as you have defined ways for your business to achieve them while measuring your level of success. If you have a solid plan, then you need to make sure that you have a reputable agency who can help you to achieve your goals. Ignite Digital- an SEO agency are a great choice if you are looking for some assistance with your PPC campaign or even with digital marketing in general.

You Aren’t Doing enough Research

A lot of business owners don’t do enough research before they start spending their money. If you want to stop this then you need to ask the right questions. You need to make sure that all of your advertising and marketing is targeted. So, if you’re a law firm, you need to specialize in law firm marketing. If you’re selling hot sauces, you need to focus on hot sauce specific marketing tactics that have worked for competitors and similar brands. If you are buying advertising space, make sure that you go through the numbers and that you also talk with other businesses who are advertising with the publication. You can then find out if they are having any success and if they are also happy with the service in general. Little things like this can go a long way when it comes to the overall health of your business and you would be surprised at how much it could help you in the future.

You Quit too Soon

So many companies fall into this trap. They try an advertising campaign for a month or two, and they then quit because they didn’t feel as though they were seeing results. This is bad for business and it’s something that you’ll want to avoid if possible. Think about it, if you picked up a guitar for the first time and tried to play a riff by Eddy Van Halen, would you quit and announce that the guitar doesn’t work? Probably not. The same concept applies to advertising. You need to start off slow and simple, before gradually building your campaign. This will help you to be more financially sustainable and it will also help you to track your results over time.

 This post is provided by Jason Dirkham