On episode 337 of Business Insanity Talk Radio, we show you what to do when your life and business take a detour. How you respond to life’s setbacks is critical to being successful. Next, we’ll show you where all of your time is going and how you can be more productive. We’ll also talk about how to increase profits—and it’s not by increasing sales. Are you a business rule breaker? Hear the story of a family business that broke the rules and won. Finally, learn how to use blogging to gain more customers.

Listen and enjoy:

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Segment 1: Steve Gilliland is one of the most in-demand and top-rated speakers in the world. He is a member of the NSA Speaker Hall of Fame and the author of several books including his latest “Detour: Developing the Mindset to Navigate Life’s Turns.”

1:33 – How can life’s “detours” be beneficial?

2:57 – The most critical factor in handling change.

4:42 – How to see the light at the tunnel when things seem so gloomy around you.

5:50 – The first thing to do when you come to a detour.

6:32 – When and why you need to envision something better.

7:31 – Why are people so afraid to change?

8:48 – The difference between those who are successful and those who aren’t.

Segment 2: Khiv Singh is responsible for growing business for Sapience in the Americas region. He has over 14 years of experience in sales, business development and marketing.

15:09 – The world is craving for our attention. How can we focus and manage our time?

16:11 – Can you tell me where your time goes when you are working? Many people can’t answer this question. How can we change that?

17:08 – The opportunity of transformation lies not in time management, but in attention management.

18:10 – How to recapture your time at work – an app can help.

21:41 – How are people actually spending their time versus how they think they’re spending their time?

Segment 3: Rick Solon is President and CEO of Clark-Reliance Corporation. He has more than 30 years of experience in manufacturing operations. He is the author of the new book “Maximizing Profits Immediately: How to Dramatically Improve Your Company’s Bottom Line”.

31:40 – Decrease costs to increase profits.

33:31 – Where do you start? How do you focus on decreasing costs that are the highest?

34:43 – Cost of goods vs. Cost of service

35:23 – What’s a good pricing strategy?

Segment 4: Carrie Enders was born into the world of auto racing, almost quite literally. She attended her first Daytona Speedweeks at no more than six-weeks-old and spent much of her childhood following her father, noted crew chief Butch Enders, around the various garages of the NASCAR circuit. Carrie took a temporary position within the family business, RE Suspension, working side-by-side with her brother and father. She soon realized working for the family business was exactly where she belonged.

40:57 – How is RE Suspension a business rule breaker?

42:11 – What made the founder believe the business would be successful?

42:48 – What is the bump stop?

43:35 – What is the key to turning a passion into a business?

44:41 – How does Sage accounting software help your small business?

Segment 5: Jim Kalb is founder of Optifuse. Today, his company has grown into a national leader in its product segment landing the company on the prestigious Inc. 5000 list of fastest growing companies. He attributes much of his success to his weekly blog, which he started in 2009, and is now reaching over 5000 subscribers.

49:37 – How has business blogging helped Jim’s company?

49:58 – How Jim’s blog has been authentic and transparent.

50:30 – Does Jim talk about his brand in his blogs?

51:00 – How does blogging support Jim’s brand?

Sponsored by Sage and Nextiva.